WHO'S SAM?

Nose pressed against the patisserie window, my passion for the art of pastry was sparked at a young age. It took another 30 years for me to realise my dream and start my own, award-winning, cupcake business, Bakes By Sam.

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My professional life started in Public Relations, and my career in the industry spanned over 12 years. However, unable to ignore a nagging feeling, I took the plunge and decided it was time to head back to college and retrain in Patisserie and Confectionary. It was during this time that I started 'Bakes By Sam and was awarded Silver in the coveted International Salon Culinaire Competition. It's from there my passion for floral cupcakes really blossomed (sorry!).

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Often indulging in 'Kitchen Karaoke' all of my best work is created to the soundtrack of Dolly Parton's Great Hits, a strong power ballard or any number from Chicago.